Naydene Valencia, the owner of Bays to Bedside, provides online professional educational courses targeting primarily students and speech-language pathologists. Her courses are on-demand and allow participants to watch at their own pace. Bays to Bedside aims to convey to customers that it is possible/attainable to enter the medical SLP world and/or switch from school-based SLP life to the medical side by advancing their knowledge with quality education at an affordable price.
 

She wants her users to feel like they are receiving quality content in terms of knowledge/education provided AND feel like they are enjoying the experience from an aesthetic appeal.

Keywords

- Medical brand
- Health brand
- Educational Courses
- Online business
- Speech pathologist
- Unique
- Engaging