A brand questionnaire is a prepared set of questions that you will answer based on your business (23 questions total). Your answers will help me gain more insights about your brand and allow me to conduct research, strategy, and direction.

A strategy call is a scheduled Google Meet video chat. Before I create a strategy presentation, I will discuss my findings with you based on the brand questionnaire that you filled out. During this call, we will discuss the key points for your business that I will use as a guide in order to develop a strategic brand identity.

This is a deep dive into research and analysis. This involves researching your market, studying competitors, understanding your target audience, and ultimately finding a strategic path that will help you stand out from the rest, as well as building a strong brand foundation. You will be presented with this research in a strategy presentation (PDF document).

Creative direction/moodboards is the next step after the strategy presentation. Mood boards are created to help showcase potential visual directions, ensuring they align with the strategy and are supported by our findings. Moodboards are presented in a PDF doc after the strategy presentation. This finalises the strategy and allows you to review and select your desired direction for visuals.

Now that we have a solid strategy and visual direction, it's time for the real designing to begin! This is where I start creating your brand. This presentation is the complete introduction to your brand. It showcases your entire brand with all its elements and includes my written notes based on my design choices and reasoning for the designs I created.